Create measurements that show the tangible value your competence brings to current and potential customers.With your current customers, you prove it through business reviews, social media evangelism or even testimonials.
I would be working with leadership teams discussing how to differentiate and I would say, “You have to stop selling vanilla ice cream!
You have to sell your mint-chocolate chip ice cream.” Your mint-chocolate chip is why a customer will do business with you vs a competitor.
If you implement these 5 pillars into your organization, you will achieve what you want.
This pillar birthed the Stop Selling Vanilla Ice Cream process.
You can use BDC’s free business plan template to guide you as you write your plan.
The Canada Business Network also offers a guide to writing your business plan as well as good examples of industry specific business plans.The difference is selling vanilla ice cream or selling mint-chocolate chip ice cream.After completing the Stop Selling Vanilla Ice Cream process over a hundred of times, I’ve boiled down what makes an effective business plan into 5 pillars.A lot of companies talk about how they have the best product or the most effective service, but only few are willing to prove it.How do you prove you’re the best without being a blowhard?That is having a Shepherd of the Talent guide and take charge of this initiative.This looks like a lot but once in place, your collective talent will improve year after year making it easier to maintain your TMS.For your potential customer, you prove through your marketing and sales process the tangible value they will receive as a customer of yours.When you go about creating department plans, they can be every six months or what we like to do at Stop The Vanilla is 4 month sprints.Growers generally have a vision of where they want to take their farm business.This vision is often in their head and is not necessarily shared with or verbalised with family members or other business partners.