Content Header .feed_item_answer_user.js-wf-loaded . Pathos thus refers to both the emotional and the imaginative impact of the message on an audience, the power with which the writer's message moves the audience to decision or action.Or The Shorthand Version: Ethos: the source's credibility, the speaker's/author's authority Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.The following essay "The Appeals: Ethos, Pathos, and Logos" was written by Professor Jeanne Fahnestock of the University of Maryland, College Park, and is a very insightful explanation of the three appeals. According to Aristotle, our perception of a speaker or writer's character influences how believable or convincing we find what that person has to say.I highly recommend reading it at the following web site . This projected character is called the speaker or writer's ethos.Logos (Logical) means persuading by the use of reasoning.This will be the most important technique we will study, and Aristotle's favorite.We'll look at deductive and inductive reasoning, and discuss what makes an effective, persuasive reason to back up your claims.Giving reasons is the heart of argumentation, and cannot be emphasized enough. The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's.Pathos (Emotional) means persuading by appealing to the reader's emotions.