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Will you set specific rates depending on the type of function or number of people that must be catered?Perhaps the rate is different per customer and conducted during the consultation?Some event planners base the fee on an hourly rate or according to the expenses that are calculated after the event.
Use professional networking websites such as Linked In to promote your event planning business as well as attain advice and tips to run a business successfully. Following a successful event, ensure to ask the event host to leave a review on your social media pages and perhaps even provide a positive testimony for your website!To prepare yourself for the rewarding challenge, here are some things you will need to consider before starting a successful event planning business.1.Research your niche There are various types of events that you can tailor your business toward where you can specialise in a specific niche.Obtain the right qualifications There are specific certificates and training that you will need to obtain before commencing your event planning business.This includes the general business and managerial skills needed to become a successful entrepreneur as well as developing proficiencies in event planning.The digital landscape is the new ‘word of mouth’ so be sure to take advantage of it! Secure partnerships Event planning involves various aspects required to present a single event where you can’t possibly prepare and execute everything yourself.Through networking opportunities, you will be able to make connections and attain partnerships with catering companies, staging equipment providers, photographers and florists.This is a great way to visualise your customer when developing your marketing strategy.You should also conduct customer market research and analysis to learn more about your customer’s needs and preferences to further enhance your service.4.Boost your marketing Marketing your business will allow you to formulate and grow your customer clientele.When directing your event planning services to community members, seek out for any online community forums and social media pages as a platform to advertise your business.