We will not be the low-cost provider for our target market. However, we will create web-based loyalty programs to incent customers to set up online profiles and reserve and renew equipment rentals online, and provide discounts for those who do.
Providing great products and services is wonderful, but customers must actually know those products and services exist.
That's why marketing plans and strategies are critical to business success. )Like any other investment you would make, money spent on marketing must generate a return. ) While that return could simply be greater cash flow, good marketing plans result in higher sales and profits.
Marketing and promotions must result in customers--your goal is to thoroughly describe how you will acquire and keep your customers.
Also keep in mind you may want to include examples of marketing materials you have already prepared, like website descriptions, print ads, web-based advertising programs, etc.
If you distribute products to other companies or suppliers and those distribution efforts will impact your overall marketing plans, lay out your Distribution Strategy.
The key is to show you understand your market and you understand how you will reach your market.
Essential Components of the Plan I think there is a lot of room for flexibility as far as what goes into the template.
Every business and sales role is different and that is why each company needs a customized plan.
While you don't need to include samples, taking the time to create actual marketing materials might help you better understand and communicate your marketing plans and objectives.
It is surprising how few sales organizations ask their people to draft annual sales (business) plans.