Headlines and short paragraphs help to break up walls of text and improve readability.
Bullet points are also great for communicating core information succinctly, as shown in this case study for techniques can allow you to convey them in a more emotionally impactful manner.
Download these three templates and make the job easy: You should be left with something similar to this (courtesy of Hubspot): When you know your ideal buyer intimately, you can pick a client for your sales case study who is a perfect representative of this persona - someone other potential clients will be able to relate to.
Be sure to feature a headshot from the client, as well as a complimentary quote for maximum credibility.
I’ve spent countless hours split testing the headlines, copy, images and CTAs on landing pages, and while it can be tedious, it’s definitely worth it in the long-run for maximizing your conversions.
Especially if you’re diving cold traffic to your landing page through paid ads, it’s important that your landing page is tonally and stylistically consistent with the ad.
In my opinion, graphs and charts are excellent visual tools for showing how (with your help) a client moved from a miserable point A to a glorious point B.
Having produced numerous testimonials, I’m consistently told by my clients that the data visualizations and other visual elements were their favorite parts of the testimonials.
“Our results were amazing,” said an ADP senior leader.
The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Try the Headline Analyzer » said they read up to 10 reviews before they can trust a business. A handful of product page reviews might be adequate in order to sell a necklace on , but in order to sell a high ticket item of 00 or more – you’re going to need more significant forms of social proof.