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Your executive summary should be thorough, but it should not reveal everything.Your audience should be encouraged by the summary to read the remainder of your report if they want the full story.
Support the claims you make in your executive summary with research, and cite this research via footnotes in your business plan.
One of the most essential aspects of an executive summary is succinctness.
A tightly informative introduction, body, and conclusion should allow someone with no prior knowledge of your business or industry to read your executive summary and understand the key findings from your research, and the primary elements of your business plan.
Your executive summary should be directly aligned with the rest of your larger business plan.
Once research is performed, there is work to be done in terms of packaging findings in a way that easily communicates the need for an altered strategy to leadership.
Sample Executive Summary For Business Plan Use And Abuse Of Drugs Essay
The most straightforward way to do this is to create a business plan that includes all of your research, findings, and suggestions.This first paragraph is also where you should provide the name and nature of your business, and relevant insights about your industry.Your second paragraph should include a clear and concise definition of your target market, and the need or pain point that your business will aim to solve.Including a thought-provoking statistic, or an inspiring and relevant quote at the beginning of your summary will capture the reader's attention and get them thinking on the track that you want them to.Your executive summary should focus only on the positive elements of your research and business plan.This ensures that you can build out a summary that represents the remainder of the plan as accurately as possible.While an executive summary should be informative in nature, it should also capture the audience's attention immediately so that they are motivated to read the remainder of the document.Leave the discussion of risks, obstacles, and challenges for the body section of your plan.Try to use a positive tone and language in your summary.The objective presentation of your research findings, and the proposed direction that your business should move in should inspire excitement in your audience!At the end of your executive summary, your audience — whether they be an investor, banker, advisor, or executive — should be eager to read on.