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It consists of three elements: First, discuss the business model and describe your products and services.
Last, relate these plans to the real world, discussing your contingency plans and finishing off with spreadsheets detailing your anticipated sales, costs of doing business and resulting profits.
Vary the basic format only to more clearly present the idea.
After you've crunched the data and analyzed the market, you need a succinct and clear approach to best communicate that information in your plan.
This article will help you decide what to include in your marketing section and offers a step-by-step format for doing so.
Clarity is the most important quality of a business plan.
Written last, the executive summary is an outline of key points in your business plan.
It's not an abstract, preface, or introduction, but the executive summary is one of the most critical parts of any business plan.
Gumpert argues that an effective executive summary should be the entire plan in miniature.
No surprise: Entrepreneurs have begun to horn in on the action.
Business plans vary in content according to their intended purposes, but the basic format remains the same.