Introduce your proposal with a great executive summary, one that really sells your business and the products or services you provide.You can draw from your business plan’s executive summary here, too.
Every business ought to have a plan, but not every business needs a full formal plan with carefully crafted summaries and descriptions.
Your business plan should present what a banker or venture capitalist expects to see, in the order they expect to see it in.
Click here to subscribe to The Bcast on i Tunes » 1.1 Problem 1.2 Solution 1.3 Market 1.4 Competition 1.5 Financial Highlights 2.1 Problem Worth Solving 2.2 Our Solution 2.3 Validation of Problem and Solution 2.4 Roadmap/Future Plans 3.1 Market Segmentation 3.2 Target Market Segment Strategy 3.2.1 Market Needs 3.2.2 Market Trends 3.2.3 Market Growth 3.3 Key Customers 3.4 Future Markets 3.5 Competition 3.5.1 Competitors and Alternatives 3.5.2 Our Advantages (see an example) 4.1 Marketing Plan 4.2 Sales Plan 4.3 Location and Facilities 4.4 Technology 4.5 Equipment and Tools 4.6 Milestones 4.7 Key Metrics 5.1 Organizational Structure 5.2 Management Team 5.3 Management Team Gaps 5.4 Personnel Plan 5.5 Company History and Ownership 6.1 Revenue/Sales Forecast 6.2 Expenses 6.3 Projected Profit and Loss 6.4 Projected Cash Flow 6.5 Projected Balance Sheet 6.7 Business Ratios While every business owner should have an ongoing planning process to help them run their business, not every business owner needs a complete, formal business plan suitable for submitting to a potential investor, or bank, or venture capital contest.
So don’t include outline points just because they are on a big list somewhere, or on this list, unless you’re developing a standard business plan that you’ll be showing to someone who expects to see a standard business plan.
Before you physically start writing your business plan, you need to spend some time doing in-depth research into your industry and market.
This is important regardless of whether you have previous experience in that particular industry.
A section entitled “Fee Summary” may be sufficient if a one-time payment is required; otherwise, a “Fee Schedule” list might be more appropriate.
Always refer back to the client’s RFP whenever possible, to make sure you’re supplying them with all the information they need to help make their decision.
However, this is the place where you can show your new client that you understand their needs, and fully grasp the issue they are trying to solve.
Take this opportunity to restate the issue they are facing in your own words, so that they know you understand what they are looking for.